Privacy Policy – Our First Days Limited (UK GDPR & EU GDPR Compliant)
Last updated: [21.11.2025]
Our First Days Limited (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the rights you have under the UK General Data Protection Regulation (UK GDPR), the EU GDPR (where applicable), and the Data Protection Act 2018.
By using the Our First Days app or website, you agree to this Privacy Policy.
1. Information We Collect
We only collect the information necessary to provide our services.
1.1 Account creation
When you create an account, we collect:
- Email address
Used for login, account security and communication.
1.2 Ordering printed products
When you place an order, we collect:
- Name
- Email address
- Delivery address
- Payment information (processed securely by our payment provider; we do not store full card details)
1.3 Communications
We may use your email address to:
- Send service updates and account notices
- Provide information about new features, offers or promotions
You may unsubscribe from marketing communications at any time.
1.4 Usage information
We automatically collect analytics data (e.g., device type, time spent in app, pages visited) to help us improve our services.
1.5 Reviews and feedback
If you leave a review, you can choose whether your name is displayed.
2. How We Use Your Information (Our Lawful Bases)
Under UK GDPR and EU GDPR, we must identify a lawful basis for processing your personal data. We use the following:
| Purpose | Lawful Basis | Explanation |
| Creating and managing your account | Performance of a contract | We need this to provide diary services to you. |
| Processing and delivering orders | Performance of a contract | Used to process payments and deliver printed diaries. |
| Communicating service updates | Legitimate interests | To keep you informed about important changes to your account or service. |
| Sending marketing emails | Consent | Only sent if you opt in. You can unsubscribe anytime. |
| Improving app performance and user experience | Legitimate interests | Necessary to maintain and improve our service. |
| Complying with legal obligations | Legal obligation | For tax, accounting, fraud prevention and regulatory requirements. |
We only use your personal data for other purposes if you give us explicit consent.
3. We Do Not Sell Your Data
We never sell your personal information.
We only share your data with:
- Payment providers
- Printing and delivery partners
- Technical service providers (hosting, analytics, customer support)
These partners may only process your data on our instructions and must comply with UK GDPR standards.
4. International Data Transfers
Where we use service providers located outside the UK or EEA:
- We ensure that an adequate level of protection is in place (e.g., adequacy regulations, Standard Contractual Clauses).
- We only transfer data when appropriate safeguards are present.
You may request details of these safeguards at any time.
5. Children’s Data
Our platform allows adults to create diaries about their children.
- We do not knowingly allow children under 13 to create their own accounts.
- Adults uploading content involving children must ensure they have the right to do so.
- All child-related content is treated as highly confidential and protected by strong security measures.
If you believe a child has created an account without parental consent, please contact us immediately.
6. How Long We Keep Your Data (Retention Periods)
We keep your information only for as long as necessary:
| Data Type | Retention Period |
| Account details | Deleted immediately when you delete your account |
| Diary content | Deleted immediately upon account deletion |
| Order information | Kept for 6 years for tax and legal purposes |
| Communication preferences | Until you unsubscribe |
| Analytics data | Stored in anonymised or aggregated form wherever possible |
If an account is inactive for 12 months, we may delete it after notifying you.
7. Your Rights Under UK GDPR / EU GDPR
You have the following rights:
7.1 Right of Access
You can request a copy of the personal data we hold about you.
7.2 Right to Rectification
You can ask us to correct inaccurate or incomplete information.
7.3 Right to Erasure (“Right to be Forgotten”)
You can delete your account at any time, and we will permanently remove your data.
7.4 Right to Restrict Processing
You may request that we limit how your data is used.
7.5 Right to Object
You can object to processing based on legitimate interests or direct marketing.
7.6 Right to Data Portability
You can request a copy of your data in a machine-readable format.
7.7 Right to Withdraw Consent
If we process your data based on consent (e.g., marketing), you may withdraw it at any time.
7.8 Right to Lodge a Complaint
You can complain to the UK regulator:
Information Commissioner’s Office (ICO)
Website: http://www.ico.org.uk
Helpline: +44 (0)303 123 1113
EU residents may also complain to their local Data Protection Authority.
To exercise any rights, email us at support@ourfirstdays.com.
8. Deleting Your Account
You can delete your account at any time through the app or website under Account Settings → Delete Account.
You will receive:
- A confirmation email that deletion has started
- A final email once all your data and diaries are permanently removed
If you cannot access your account, please raise a support query within the app.
9. Cookies
Cookies help the platform function and improve your experience.
We use cookies to:
- Recognise you when you return
- Improve functionality
- Analyse usage patterns
You may disable cookies in your browser settings, but some features may not work properly.
See our full Cookie Policy for more information.
10. Security
We use appropriate technical and organisational measures to keep your data safe, including:
- Encryption
- Secure servers
- Access controls
- Regular security monitoring
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
12. Contact Us
If you have questions or concerns about your privacy or this policy, contact us:
Our First Days Limited
Email: emily@ourfirstdays.co.uk
Registered in England and Wales.
Our First Days 
Leave a comment